A World Where Every Skin Tone Shines

Lumiskin is a beauty community building a world where people of every skin tone and background can enjoy beauty as their authentic selves.

Lumiskin members

Have you ever felt discouraged
for looking different?

Growing up with Ghanaian and Japanese heritage, I could not find a foundation that matched my skin when I first tried makeup. I used a shade that was far too light and was mocked for how it looked. That experience damaged my confidence and left me wondering why there was no shade made for me.

As I looked deeper, I discovered that many people in Japan share the same struggle: they cannot find cosmetics that match their skin tone, and are excluded from the joy of makeup.

70→4shades available
92.9%feel underserved
Approx. 640Kpeople in Japan affected
The personal story behind Lumiskin

Our Three Areas of Action

A

Cosmetics

Cosmetics designed for deeper skin tones

→ Makeup that lets every skin tone shine
B

Community

Events for people with multicultural roots

→ A place to belong, whatever your background
C

Beauty Media

Beauty content for deeper skin tones

→ Information made with you in mind

Our BB Cream Is in Development

Lumiskin is more than a cosmetics brand for deeper skin tones. We want people who have long been overlooked by the beauty industry to feel proud of their skin rather than pressured to hide it.

Starting with products for deeper skin tones, we aim to grow into an inclusive cosmetics brand with a rich shade range that helps people of every tone and background express who they are.

Our first BB cream will launch in Tan, Deep and Very Deep, planned for Spring 2027.
BB cream shades in development
A previous Lumiskin community event

Community Events

We organize events where people with multicultural roots can meet and connect. Our goal is not only to build a following, but to create a community people recognize as meaningful and necessary.

Our Previous Event

A ticketed community event in Shibuya attended by 35 guests.

August Event Recap

A recap of our August 27 event at a Shonan beach house will be published soon.

Stay Tuned

Exclusive beauty content and
a community platform are coming soon!

Preview of upcoming members-only content

Our Team

Miyu Nyarkoa Baw

Miyu Nyarkoa Baw

Co-Representative

Raised with Ghanaian and Japanese heritage, she founded Lumiskin from her own experience. She left beauty school to focus fully on the venture.

Mizuki Kanoh

Mizuki Kanoh

Representative & CEO

Co-founder responsible for design, planning and social media operations.

Awa Nakagawa

Awa Nakagawa

Social Media

Of Senegalese and Japanese heritage, she primarily manages Lumiskin’s social media.